Keith Abraham served 9 years as a member of The Parachute Regiment, fighting in Iraq and Afghanistan.


Throughout the latter years of his military service and during his time working for an investment bank, Keith began experiencing severe symptoms of anxiety and depression. After exhausting the majority of services and options offered by the NHS and military charities without much success, Keith realised a new approach was needed.


His profound experiences with ayahuasca and psilocybin convinced him of the vital role plant medicines have to offer those suffering from PTSD, brain injuries and mental ill-health.


Marketing Director

Since studying Music at the University of Manchester, Mags has spent more than a decade working for some of the UK’s top advertising agencies, spanning both London and Manchester.


She has put her creative and organisational skills to good use, working with a wide range of clients, including Guinness, BT and Aldi. Mags has helped to launch brands, run multi-channel advertising campaigns, as well as manage many and diverse stakeholders along the way.

Her interest in the field of psychedelic drug research began when she found herself searching for alternative therapies to help a close friend suffering with long-term depression and PTSD. Mags’ determination to find a better solution for mental health issues than ineffective and often harmful prescribed medications has led to her becoming a passionate advocate for drug policy change. She is now dedicated to bringing the so-called “psychedelic renaissance” to the mainstream, in order that the world might rethink and revolutionise its approach to mental health treatment.


Research Director

Grace earned a Ph.D. in the neurochemical and neurofunctional effects of cannabinoids following completion of a Masters in Neuroscience at King’s College London.


As a research associate, she has continued to research in the field of cannabinoids and mental health, particularly using neuroimaging techniques. Grace has a keen research interest in plant medicine research and how these may be used therapeutically, as well as the mechanisms and risk factors behind the development of psychological disorders. She is currently serving as a member of the reserve armed forces.


Integration Coach & Research Assistant

Guy served in the UK military for 5 years, leaving in 2014. He is currently enrolled as an undergraduate student at the University of Roehampton, studying a BSc in Psychology and Counselling.


After witnessing the loss of a very close friend during active service, Guy developed PTSD. Since leaving the military, his experiences with different psychoactive medicines highlighted the root causes of his trauma and how he was maintaining it through his behaviour and thought patterns.


Having been healed of his own PTSD, Guy is now an energetic and committed advocate for the use of cutting-edge medicine therapies to treat PTSD in veterans.

Social Media Manager

Caspar is a third-year student of Philosophy and the founding President of the Psychedelic Society at York University, a legacy of his own transformational ayahuasca experience at La Luna del Amazonas in 2018.


He believes that these types of compounds have incredible potential to alleviate suffering at both the individual and collective level, and aims to contribute to that end by facilitating either therapy of this kind or changes in policy and social attitudes.


He believes that Heroic Hearts UK is a wonderful place to start and a valuable project for a society suffering from mental trauma, and is excited to become part of the team.

Website Manager

Ben’s passion for mental health awareness comes from his own experiences with familial, life-long depression and anxiety. He has worked with artists, executives and oil and gas workers in the American west, and has witnessed a universal struggle and confusion surrounding mental health. Through research and seeing the profound effects of psychedelic medicine on trauma and depression, Ben has become a passionate advocate for their use in treatment.


Ben is dedicated to expanding access to treatment options and is currently studying law in the US to advocate for drug policy reform.

Director of Veterans' Relations

James grew up in Worcester, England before enlisting into the Parachute Regiment at age 16. During his time with the regiment, he saw front-line deployments to Macedonia, N. Ireland, Iraq and Afghanistan.


Since leaving the military, James has gone on to perform numerous charitable expeditions assisting wounded veterans climb some of the world’s highest mountains, as well as running conservational and sustainable development programmes for young adults, overseas. He continues to mentor several veterans both academically and within a professional capacity and wants to expand on this to focus on helping those with PTSD.


James adopted a vegan lifestyle three years ago for ethical reasons and has since become a staunch advocate of the healing benefits of a plant-based diet.

Andrea Saer Noriega


Andrea received her BA in Graphic Design in her home country of Peru, where she worked mainly for advertising agencies, as well as teaching Graphic Design at a design institute. She moved to the UK in 2015 to study an MA in Illustration, and has been working as an in-house designer for brands like The Body Shop in CRM and email design, as well as freelancing as branding designer for different smaller brands and start-ups.


Her personal experience with anxiety led her to complete a Yoga Teacher Training in 2019, and has since then been dedicated to deepening her understanding of emotional resilience and mental health, completing courses on MBSR and Yoga for Emotional Resilience.